On Thursday 31st August, Tourism minister Adam Marshall unveiled the state government’s plans to drive visitor growth to Western Sydney with the release of the Western Sydney Visitor Economy Strategy. It includes nine strategic directions supported by a Memorandum of Understanding with the Sydney Business Chamber and the Western Sydney Business Connection.
As part of the announcement, WSBC will receive an investment boost from the NSW government towards its Visitor Network Strategy.
“This money will go towards developing three experience trails across Western Sydney – we will start off with cycling, walking and cuisine and later look to add heritage and other great trails,” said WSBC General Manager, Amanda Brisot.
We are also currently working on a tourism app, which will be launched this December.
On Thursday 8th June, WSBC launched the visitor strategy and first year marketing plan for the metropolis to an audience of 300 members, government and civic leaders.
The strategy sets out the path to securing 13 million visitors by 2030 and a plan of generating some 180,000 incremental visitors by June 2018. We now embark on the execution phase of the strategy.
Over the next 8 weeks we will be engaging with existing and new members and discussing how each and everyone can get involved in leveraging the strategy into business opportunity.
For a presentation summary please contact Amanda Brisot at email@example.com.
Welcome to the first official update of the Western Sydney Visitor Network Project. We continue to build strong support across industry and government. In just 3 weeks we have secured substantial seed funding and commenced strategy development.
The Minister for Western Sydney, The Hon. Stuart Ayres continues to champion the project within State Government and is working to help secure additional State Government seed funding to ensure our ongoing success and sustainability.
We are also thrilled to announce the appointment of Strategetic Consultants who were selected after a competitive tender review process based on their insights and understanding of the opportunities in Western Sydney. Strategetic Consultants have extensive experience in marketing destinations and were instrumental in delivering, among other projects, the incredibly successful 100% Pure New Zealand campaign...Read More
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