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NSW Government Launches Western Sydney Visitor Economy Strategy In Partnership With Sydney Business Chamber and Western Sydney Business Connection

The Parramatta Holroyd Sun  I  September 1, 2017

Heritage trails, food and wine events, Vivid, Little India and river festivals.

They’re some of the suggestions proposed for Parramatta under a bold new vision to put western Sydney on the map.

This week, tourism minister Adam Marshall unveiled the state government’s plans to drive visitor growth to region with the release of the Western Sydney Visitor Economy Strategy. It includes nine strategic directions supported by a Memorandum of Understanding with the Sydney Business Chamber and the Western Sydney Business Connection.

“When people think of tourism in Sydney, many don’t think of western Sydney,”....Read More 


Tourism Boost for Western Sydney

Destination NSW  I  August 31, 2017

Minister for Tourism and Major Events Adam Marshall said the Strategy includes nine Strategic Directions supported by a Memorandum of Understanding with the Western Sydney Business Chamber and the Western Sydney Business Connection.

“Western Sydney is one of Australia’s largest, fastest growing and most diverse economies and I am delighted to announce that we have engaged with some of the region’s key partners to help place Western Sydney at the forefront of more visitors’ minds,” Mr Marshall said.

“This region already has a strong appeal for leisure visitors, visiting friends and relatives and business events travellers, but we know there is still more we can do to grow visitation even further.”....Read More 


Unlocking Western Sydney’s Tourism Potential

TTF Australia  I  August 31, 2017

The potential for Western Sydney to become the engine room of the NSW visitor economy is one step closer to being realised with the release today of the Western Sydney Visitor Economy Strategy 2017/18-2020/21, the Tourism & Transport Forum Australia (TTF) said today.

TTF Chief Executive Margy Osmond said the collaboration between the NSW Government, the Western Sydney Business Chamber and Western Sydney Business Connection was what’s needed to begin to unlock the tourism potential of the region.

“The visitor economy is Western Sydney’s sleeping giant,” Ms Osmond said....Read More 


NSW Premier Gladys Berejiklian Touts Badgerys Creek Airport 

Daily Telegraph  I  August 31, 2017

NSW Premier Gladys Berejiklian has told how the western Sydney economy will be transformed by the Badgerys Creek airport, and foreshadowed plans to boost visitors to the region, while addressing business leaders at Rosehill today.

Ms Berejiklian touted the government’s transport projects and economic record, and what is to come, during her address to the Western Sydney Business Connection.

The Western Sydney Airport, due in 2026, was foremost in her thoughts.

“It’s no exaggeration to say the Western Sydney Airport is one of the biggest economic game-changers our state has ever seen,”....Read More 

 

JOBS, JOBS, JOBS | Premier Gladys Berejiklian Hails Western Sydney’s ‘Golden Era’

Liverpool City Champion  I  August 31, 2017

More jobs have been created in Western Sydney in the last two years than in Western Australia, South Australia and Tasmania combined.

Since 2011, 142,000 jobs have sprung up in Western Sydney – about 40 per cent of the 361,000 jobs created in NSW during that period.

That employment boom, coupled with record investment in infrastructure, means the future of Sydney’s west has never been brighter, Premier Gladys Berejiklian said....Read More 


Visitor Network Strategy Launched

Western Sydney Business Access  I  July 1, 2017

Western Sydney business leaders have been urged to leverage the region’s tourism industry as a world class visitor destination and capitalise on the potential business opportunities.

Western Sydney’s visitor economy is currently regarded as small, according to the region’s prominent business group.

Of the 28 per cent contribution to greater Sydney’s tourism gross value added, 86 per cent is accrued from just one destination – Sydney Olympic Park.

“[Western Sydney] is not a place tourists would come to visit,” said Amanda Brisot, General Manager, of the Parramatta-based Western Sydney Business Connection….Read More (Page 2)


The Rise And Rise Of Western Sydney 

Western Sydney Business Access  I  July 1, 2017

Earlier this month Western Sydney Business Connection (WSBC) launched the visitor industry strategy and marketing plan.

The plan is a bold vision for the visitor economy’s role and contribution to the growth of western Sydney.

It should be clear to most residents, that the significant investment being made by the state and federal governments into the region if not just to accommodate an additional one million people but a sincere intention to enhance the socio-economic condition of the entire metropolis.....Read More


Western Sydney Business Connection Launches Visitor Network Strategy

The Parramatta Holroyd Sun  I  June 12, 2017

The journey towards western Sydney becoming a destination for visitors on the tourism map has begun.

Western Sydney Business Connection (WSBC) launched its Visitor Network Strategy in Parramatta last week, aimed at attracting 12.8 million visitors to the region by 2030.

An independent coordinated approach between public and private sectors is at the centre of the new strategy developed by Strategetic Consultants, best known for delivering the 100 per cent Pure New Zealand campaign.

The strategy celebrates the region’s sociocultural status and presents a compelling proposition to attract a broad range of visitors by promoting lifestyle, study and business opportunities as well as leisure and sporting attractions. Strategy founding partners include Parramatta Council, Parramatta Leagues, Wet n Wild, Australian Turf Club and Museum of Applied Science....Read More


Project Sydney: A Sporting Chance For Tourism In The West

The Daily Telegraph 
June 8, 2017


COME for the sport, stay for the weekend. That’s the message behind a big-budget ad campaign spruiking Sydney’s west, to be unveiled today at a high-level tourism summit.

Craft beer and art trails, along with bike paths will be promoted under the bold ad strategy designed by Ian Macfarlane, the marketing guru behind successful campaigns for New Zealand and Cape Town.

The Sydney’s West tourism campaign, funded by local businesses, comes as new figures¬≠ reveal the region - excluding ¬≠ Olympic Park - draws just 4 per cent of Sydney’s tourism dollars....Read More


Project Sydney: Tourist de Force: Wicked Pitch Of The West

The Daily Telegraph
  I  June 6, 2017


WESTERN Sydney is aiming to draw up to 14.3 million visitors every year under an ambitious plan to attract tourists.

The tourism strategy - which will coincide with the opening of the new airport at Badgerys Creek - aims to drive visitors to the region and promote drawcards like the Blue Mountains to new audiences.

Backed by heavyweight local outfits including the Penrith Panthers, Parramatta Leagues, Rosehill Gardens and Wet’n’Wild, it is expected to boost the value of Western Sydney’s tourism industry to a whopping $10.2 billion....Read More


Businesses Lead Push To Put West On Tourist Map

Penrith Press 
I  April 7, 2017


PENRITH Panthers has united with other western Sydney leaders to fund the first business-led plan for a stronger visitor economy.

Western Sydney Business Connection’s new $100,000 Western Sydney Visitor Project aims to produce a region-specific visitor marketing strategy to put western Sydney on the map.

The man behind the hugely successful 100% Pure New Zealand tourism campaign, Ian Macfarlane, has been recruited to help with this....Read More


Keep Your Business Strong
 
Blacktown Sun  I  Nov 17, 2016


As Australian small businesses brace themselves for the impending Christmas period, Business Life Australia (BLA) – a recently formed business support charity - has launched and is here to help.

“Running a small business can be stressful enough at the best of times, but the Christmas period can be a particularly trying time for small business owners, who struggle to meet increased demand but also contend with the higher emotional and social pressures of the season,” Business Life Australia director, Koos Kruger said....Read More



Engine Room Of The Nation

The Parramatta Holroyd Sun 
 I  Sept 15, 2016


A packed room of 600 business leaders showed why west is best last week.

Premier Mike Baird delivered his third annual state of the region address at a Western Sydney Business Connection lunch in Rosehill, where he talked up his government's progress, priorities and plans.  

"Western Sydney is the engine room of the nation," Mr Baird said....Read More 



Premier Mike Baird Talks Up Investment His Government Has Given To Western Sydney 

Parramatta Advertiser 
I  Sept 8, 2016


PREMIER Mike Baird has talked up the level of investment and attention his government has given to western Sydney while addressing 600 of the region’s business leaders.

Mr Baird today delivered his third State of the Region speech at the Western Sydney Business Connection at Rosehill Gardens Racecourse and boasted about the Liberal Government’s key projects and achievements for the region and the state...Read More


Benefits Of Private Equity Funding

Western Sydney Business Access 
I  May 2, 2016


A home visit health care business that is thriving by being client-driven is no longer dubious about private equity financial help after attending the WSBC Major Business Leader Luncheon on April 28. 

Alexandra Conroy from Reliant Healthcare operates in a niche market and did not think she fit the profile of a business that would attract private equity finance. 

Ms Conroy told WSBA after the event that she had been dubious about the benefits of private equity....Read More



Westmead Health Precinct Will Become One Of Australia’s Biggest 24/7 Businesses 

news.com.au 
I  Feb 27, 2015


THE new Westmead Health Precinct will be, “one of the biggest 24/7 businesses” in Australia with more than 12,000 staff and patients on site everyday, the hospital’s new general manager said.

General manager Andrew Newton said the future Westmead Health Precinct would have to be built to cater for projected population needs he described as “scary”.

By 2026 the Western Local Health District will have 1.161 million people....Read More


New Businesses Vital For Economic Growth

Hills Shire Times  I  March 24, 2015


The growth of western Sydney will only be successful if the region meets the needs of private business, according to the west's councils. 

Speaking at the Western Sydney Business Connection's Business Leaders' Luncheon last week, senior staff from Parramatta, Liverpool, Blacktown, The Hills and Penrith said encouraging business to move to the west would mean future growth was sustainable....Read More


Shortage Of Skilled Workers And Apprentices Restricting Growth In Western Sydney, Report Finds

ABC News
  I  Oct 6, 2015
         

 A growing skills shortage in Sydney's west is restricting the growth of businesses in the region, a report has found.

TAFE Western Sydney and Western Sydney Business Connection conducted the Greater Western Sydney Skills Barometer audit in mid-2015, surveying 456 businesses across different industries in the region.

TAFE Western Sydney Institute director Robin Shreeve said one of the key findings....Read More


Infrastructure Dream Drives Baird 

Western Sydney Business Access  I  Nov 2, 2015


Premier Mike Baird's message to Western Sydney business leaders was clear - he will not be thwarted by community opposition when delivering his promised infrastructure program. 

Paraphrasing Elanor Roosevelt, Mr Baird told the 600 business representatives at the State of the Region Address that he would do what he believed in, "because you are going to get criticised whatever you do"....Read More



WSBC Parramatta Lunch Inspires Employers On How To Grow Employment In West

Parramatta Advertiser 
I  June 12, 2014


WITH being a “westie” now “a badge of honour”, Western Sydney businesses gathered to hear how to attract and keep one of the biggest workforces in the country, at a Parramatta lunch today.

Deputy editor of the Daily Telegraph Ben English used his experience as driver of the Fair Go for The West campaign to inspire employers at Western Sydney Business Connection’s What’s Driving Employment in GWS lunch at the ParkRoyal....Read More 


Western Sydney Business Connection Lunch Raises Vital Funds For Northcott Disability Services

Parramatta Advertiser 
I  Dec 4, 2013


Western Sydney Business Connection's last lunch of the year gave business people a chance to network before the start of another year as well as raise money for Northcott Disability Services.

Held at Oatlands House in Dundas on Wednesday, the business leader lunch featured popular Northcott ambassadors Ben Keyte and Shirley Wong who both spoke of how Northcott had helped their lives.

Both wheelchair bound and Ms Wong communicating via an iPad voice, the young ambassadors....Read More




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